English | 2026 | ISBN: 1265132534 | 849 pages | PDF | Dating back to Jerry McCarthy's 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:• Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.• Purpose Orientation: Emphasizes an organization's broader value creation beyond profit, benefiting stakeholders.• Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning.